Co-Director, Integrated Innovation Institute

Allan D. Shocker Professor of Marketing and New Product Development

Peter Boatwright

Source: College of Engineering

Contact Info:
Carnegie Mellon Integrated Innovation Institute
4612 Forbes Avenue
Pittsburgh, PA 15213

Phone: 412-268-4219







Peter Boatwright is the director and co-founder of the Integrated Innovation Institute. As an expert in innovation education, he has co-authored two books and teaches coursework on related topics such as product innovation, brand strategy, new product management, pricing strategy, and market research. 

In his work, Peter has consulted for leading companies across diverse industries. He has collaborated with several industry leaders, including Nissan, Apple, International Truck and Engine (Navistar), Campbell's, Philips-Respironics, Bayer, Bosch, Merck, Mindtree, MSA (Mine Safety Appliances), Procter and Gamble, Lubrizol, McKesson, GlaxoSmithKline, New Balance, DesignAdvanceSystems, Hewlett Packard, and Lockheed Martin.

Peter has been with Carnegie Mellon University since 1997, joining as a faculty member of the Tepper School of Business. In his current role for the Tepper School, Peter serves as an Allan D. Shocker Professor of Marketing and New Product Development and has taught business coursework at CMU's campus in Doha, Qatar.

Peter is originally from Denton, Texas. He spends his free time focused on being a dad.

Areas of Interest

Innovation, product pricing, and statistical modeling.


B.S., Mathematics, Wheaton College
M.S., Statistics, University of Wisconsin
M.B.A., University of Chicago
Ph.D., Marketing & Statistics, University of Chicago


  • Boatwright, P. B. H., and J. Cagan. “Built to Love: Creating Captivating Customers.” Berrett-Koehler Publishers, San Francisco, September 2010.
  • Vogel, C. M., J. Cagan and P. B. H. Boatwright. “The Design of Things to Come: How Ordinary People Create Extraordinary Products.” Wharton School Press/Prentice Hall, Upper Saddle River, NJ, 2005. Translated to Chinese, Korean, Japanese, Spanish, Italian.